RedlandsYucaipaHighland

Sell your home with a plan, not a guess.

Marketing made simple. I price your home from real neighborhood data, present it like it’s worth more, put it in front of the buyers most likely to pay, and show you the results every week.

Local Market Expert

Get top dollar at closing

Stress free assurance.

Three ways sellers leave money on the table

Most listings don’t fail because of the house. They fail because of the plan behind it.

Pricing by guesswork

Citywide estimates miss what your street and your buyers will actually pay, which leads to price cuts or underselling.

Listing and waiting

Days on market pile up while the listing sits. Every extra week makes buyers ask what’s wrong.

Blending in

Same photos, same description, same feed as every other home. Buyers scroll right past.

The Smart Moves Marketing Plan

Four steps: Price. Position. Promote. Prove. Here’s exactly what you get in each one.

1

Price

A strategy built on your neighborhood, not a zip-code average.

  • Comparable sales from your pocket of town
  • Active and pending competition review
  • Pricing plan tied to current buyer demand

2

Position

Present your home so buyers feel the value before they visit.

  • Professional photography
  • Listing video
  • Listing copy written to sell, not just describe

3

Promote

Put your home where the likely buyers already are.

  • Targeted digital and social campaign
  • Location and market data to find buyers on purpose
  • Open house and agent outreach plan

4

Prove

You see what’s working, every week.

  • Weekly report of views and showings
  • Buyer and agent feedback
  • Clear recommendations if we need to adjust

From first call to closing

Six clear steps, so you always know what’s next.

  1. 1

    Strategy call

    15 minutes on your goals, timeline and next move.

  2. 2

    Your marketing plan

    Pricing and a full plan, before you commit to anything.

  3. 3

    Prep

    Repairs, staging and photo prep using the Market-Ready Checklist.

  4. 4

    Launch

    Your listing goes live with the campaign running from day one.

  5. 5

    Offers

    I compare terms, not just price, and negotiate for you.

  6. 6

    Escrow to close

    Inspections, appraisal and paperwork handled step by step.

Is your home market-ready?

Get the free Market-Ready Home Checklist: pricing readiness, repairs, curb appeal, staging and photo prep, and launch timing.

A marketer in your corner

I’m Leo Dominguez, host of Smart Moves with Leonard on YouTube and a REALTOR® with Len Group Redlands at Keller Williams. I spent years in digital marketing and I teach at the University of Redlands, so I sell homes the way I teach marketing: with data, a clear message and a plan.

  • Data-driven targeting to reach the buyers most likely to pay
  • Replies within 24 hours, every time
  • Weekly reports so you’re never guessing

What sellers say

5.0 on Google, from 30 reviews

“

Amazing job working 3 sales and coordinating them to close all together and get us into our new home!!
Steve Morales · Home seller

“

I’ve had the greatest experiences working with not only one, but two agents from their team.
Melinda Silva

“

Leonard Dominguez with Keller Williams in Redlands was excellent to work with—honest, reliable, highly knowledgeable in real estate, and consistently communicative. Highly recommend.
Marlisa Hodgins

Seller questions, answered

Online estimates are a starting point, not a price. Request a free home valuation, and I’ll follow up with a pricing strategy based on recent sales and active competition in your neighborhood.

It depends on price, condition and the market in your area. A well-priced, well-presented home sells faster, and your weekly reports show exactly how buyers are responding.

Typical costs include real estate commission, escrow and title fees, transfer taxes, any agreed repairs or credits, and prep costs. Commission is negotiable. Before you list, I’ll give you an estimated net sheet so you know what you’ll walk away with.

Not always. Some fixes pay for themselves and some don’t. The Market-Ready Checklist and our walkthrough help you spend only where it moves the price.

It depends on your equity, financing and timeline. We’ll map out both options on your strategy call, including ways to line up the sale and purchase.

Redlands, Yucaipa, Highland, Mentone, Loma Linda and nearby Inland Empire communities.

Ready to see your home's marketing plan?

Book a 15-minute strategy call. You’ll get a pricing strategy and a full marketing plan before you commit to anything.

Buying too? Start your home search.

Len Group Redlands – Keller Williams Redlands  |  1473 Ford St #200, Redlands, CA 92373  |  909-844-8024  |  DRE #02167691

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